This rise in mobile-phone usage means that smartphone apps have become a key marketing tool to help any business Stand Out from the Competition for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and eCommerce transactions. Apps deliver coupons and send announcements that build your sales with customers thus aiding you to Stand Out from the Competition. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize. Take advantage of the these among other benefits that a mobile app can provide and Stand Out from the Competition.
Why Your Business Needs a Mobile App
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
Statistics show that the average person spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text it comes across — even if it happens unnoticed.
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense thus helping you Stand Out from the Competition
Talking about on-hand information, how about digitizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers thus aiding you to Stand Out from the Competition.
A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:
- Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed and eventually Stand Out from the Competition.
- Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: Open-table, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
WHAT WILL YOUR BUSINESS MOBILE APP HAVE
For customers, being offered the option to send feedback means that the company is actively listening to them and does not treat them as numbers on a list. Take user feedback feature more like your business mobile suggestion box that helps you to make informed decision
Social Media Integration
Sharing is caring” is a slogan from the early days of the Internet, but its relevance is nevertheless unwavering. With social media growing as a powerful tool for discourse between people, businesses, and more, a company should take advantage of it by offering app users the ability to share the content they have just read or the purchase they have just made with their social media friends and networks
Great mobile apps can be used even in areas where wireless and mobile internet is not available. After all, this is the essence of the concept of mobility: being able to go anywhere even atop the highest mountain you can climb and still have the ability to access content on a mobile phone.
Business News Timeline
Regardless of geographical reach or time let your business customers know about what’s going on with your business latest products, services or business operations.
One of the key factors that dictates the success of your business app is whether or not people actually use it. Unfortunately,
many smartphone users actually use only 26 apps per month.Even though that might seem like a lot, some users can have more than 100 apps on their phone — so how does your business develop one of those 26 apps that are used over and over again?Simple. You remind your customers to use the app regularly. You can do this in many different ways, from sending a notification about a new deal, offers and promotions or new products release in your business.Push notifications are a great way of sending a small ping to each customer to remind them that you’re still around, and get them to think about your business (and your app) again.
It’s an annoying nuisance when your customer has to write down your number, or try to remember it, then get out of your app
to call about a product or service! Not only does a fast contact make it easier for you to close a sale, but it dramatically improves the customer’s experience with your business — making them
more likely to do business with you again.
Showcase your business products or services to your new or existing customers. Let them follow up on changes or any update with your products and enable them to social share your products and services with their digital networks on demand.